SUPER-COUPONING: Ensuring you get the best per-unit deals


At whatever point I buy a thing that is accessible in different sizes, I generally attempt to compute which size is the best arrangement from a monetary outlook. Cereal, for instance, comes in box sizes going from around nine ounces as far as possible up to 24 ounces. At whatever point cereal is on special, I’ll take a gander at the deal cost and deduct any coupon’s worth that I intend to utilize. In taking a gander at the different sizes of what’s accessible, I will work out the per-ounce cost of the thing.

While there are special cases for each standard, commonly, the more modest measured thing will wind up being the better monetary arrangement. For instance, my general store as of late had a notable brand of rice cereal discounted. Twelve-ounce boxes were discounted by 99 pennies for each case, while 24-ounce boxes were $3.49. With a 50-penny coupon, the more modest box drops to only 49 pennies or around 4 pennies for each ounce. With a similar coupon, the bigger box of similar grain works out to in excess of 12 pennies for every ounce!


At the point when I disclose this idea to new coupon customers, they’re frequently astounded that the more modest thing winds up being the more ideal arrangement. As customers, we are adapted to accept that a bigger thing, frequently with a bundle marked with “Worth Size” or “Family Size” text, is a superior purchase. Not generally.

Here are a few perusers’ encounters making comparable disclosures in their own stores:

“Dear Jill,

I was contrasting costs on clothing cleanser a day or two ago on the grounds that I had two coupons from the paper, a $2 coupon for sizes 46 ounces or less, and a $3 coupon for sizes more prominent than 46 ounces.

The 46-ounce jug of cleanser was on special for $5.99. After the coupon, it was $3.99, which works out to around .08 for every heap. However, I believed that with the $3 coupon, maybe the bigger container would be a far and away superior arrangement. The store had a 145-ounce container for $14.99. With the $3 coupon, it would be $11.99, which works out to a dime for each heap.

I was shocked. I believed that without a doubt, the enormous container with the pour ramble on it would be a more ideal arrangement with the higher-esteem coupon. All things being equal, I purchased the 46-ouncer.

James P.

“Dear Jill,

I needed to share how I got an extraordinary arrangement on chicken bosoms. They were marked down for $1.99 per pound, yet there were many bundles at my store with stickers on them for $3 off each bundle since they were drawing near to outdating.


All things considered, they had huge family-size packs and a more modest, two-pound wrapped plate. It seemed well and good from a monetary outlook to purchase the more modest bundles of chicken since they were totally evaluated at around $3.98 and only 98 pennies each with the sticker coupon. The six-pound bundles were all near $12 and would be around $9 after a similar coupon.

I wound up with in excess of 12 pounds of chicken for around $6 after this extraordinary arrangement.

Addie O.”

I generally appreciate perusing stories like these! In addition to the fact that it is amusing to get an extraordinary arrangement, each time we have disclosures like these in a general store walkway, we likewise figure out how to be more intelligent and more compelling coupon customers. I accept there’s colossal worth, in actuality, encounters that serve to both shows and advise us that what we expect may be the more ideal arrangement isn’t generally awesome from a monetary angle.

Another tip: When you’re in the path looking at costs and labels, a guideline that I’ve generally enjoyed is to mean to slice the non-deal cost down the middle. This is a simple indicator to use to realize that you’re getting a decent arrangement. On the off chance that the non-deal, rack cost of a thing is $4.99, and it’s marked down for $3.49, you’ll as of now see the potential for an arrangement meeting up. On the off chance that you have a coupon to drop it to $2.49 or less, you’ll be slicing the cost down the middle, which is an extraordinary marker of a decent arrangement. Presently, If you have a $1.50 coupon for that equivalent thing, you’ll drop it to $1.99 — and that is a purchase!

A portion of the coupons is excessively little to the point that they don’t have space for a photograph of the item on them any longer. I saw this with a name-brand of clothing cleanser. Another coupon was excessively little such that it didn’t have the name or brand of the item imprinted on it. It essentially said it was legitimate on ‘Anyone 30ct or 50ct item’ with a little image of a jug. Nutrients, potentially? The container was not exactly a half-inch high and difficult to make out the logo.

In the interim, there are enormous, half-page photographs of individuals grinning and utilizing clothing cleansers and so forth. They truly need to dump the photos and begin making coupons useable once more! I also have seen that the text on certain coupons has contracted to a point that it’s hard for me to peruse — and I don’t wear glasses. I do keep a flimsy, level, bookmark-style magnifier in my coupon wallet to lay over that little text and make it recognizable. It’s exceptionally baffling on the grounds that I can hardly comprehend the amount more troublesome it is for individuals with vision issues to peruse and get what’s printed there.

I do contemplate whether making paper coupons harder to utilize is essential for a bigger plan to move to computerized coupons. Its a well known fact that the coupon business would lean toward a shift to advanced — they have undeniably more authority over offers and recovery.

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