Virginia Beach Woman

Virginia Beach Woman gets 12 years for what could be the biggest coupon scheme in U.S. history


It was portrayed in court papers as perhaps the greatest fake coupon conspire ever, costing around 100 retailers and producers more than $31 million in misfortunes.

Also, the brains behind everything? A Virginia Beach business person and mother of three who’d been planning and printing the profoundly practical coupons from her home PC for quite a long time.


On Tuesday, Lori Ann Villanueva Talens was condemned in U.S. Region Court in Norfolk to 12 years in a government jail. Her better half, Pacifico Talens Jr., was condemned last month to seven years and 90 days for his part in the trick. Both had conceded to misrepresentation charges.

The couple, be that as it may, was permitted to stay free on bond for half a month while they work on game plans for their youngsters. Lori Ann Talens has a 17-year-old kid from a past marriage and offers two others, ages 6 and 9, with Pacifico Talens.

Lori Ann, 41, will start carrying out her punishment on Oct. 13, and Pacifico, 44, on Sept. 21.

As per examiners, the couple forced the false business to leave their home in the Glenwood region from April 2017 through May 2020. Bank records showed they made near $400,000 from it, as per court archives.

Be that as it may, it was Lori Ann who was the driving force behind everything, Assistant U.S. Lawyer Joseph Kosky wrote in a position paper documented before the condemning. Pacifico’s job was for the most part identified with delivery, while Lori Ann dealt with almost all the other things.

Working under the moniker “MasterChef,” she printed the coupons on top notch, polished paper, and added corporate logos and item pictures to make them look genuine. She even included working standardized tags that were examined as authentic when introduced at grocery stores and retail chains.

The coupons were so undefined from genuine ones that it took fake coupon specialists to decidedly affirm them as fake, Kosky composed.

The main thing dubious with regards to them was the rebate sum imprinted on them, the investigator said.

By and large, they offered bargains equivalent to, or considerably more prominent, than the worth of the thing being referred to, which permitted the customer to get the thing free of charge. In cases where the worth of the coupon surpassed a thing’s worth, retailers needed to pay the customer for “buying” the thing.

Lori Ann made a Facebook bunch for coupon aficionados, then, at that point enrolled a portion of its individuals to assist with her extortion plot after they’d been screened and vouched for by different individuals. The gathering then, at that point utilized the Telegram application — which uses encoded stations and erases messages — to convey and arrange their endeavors.


The misrepresentation was found last year when a client revealed it to the Coupon Information Center, an alliance of shopper item producers devoted to coupon honesty. The U.S. Postal Inspection Service was then brought in to explore and a court order was executed at the Talenses’ home.

Examiners said around 100 organizations were affected by the misrepresentation, with one enduring misfortunes of about $8 million.

Guard lawyer Lawrence Woodward contended Lori Ann Talens merited recognition for promptly taking ownership of her wrongdoings and helping examiners. She’s met with them on various events to clarify the strategies utilized, and individuals required, in couponing plans the nation over, Woodward said.

Prior to U.S. Locale Judge Roderick C. Youthful gave his sentence, Talens — who was included in a 2014 Virginian-Pilot business article in which she talked about beginning her own printing organization at 18 years old — apologized and assumed full liability for her wrongdoings.

While she said she profoundly laments the financial misfortunes she caused, she’s particularly grieved by the aggravation her youngsters and guardians have endured because of her activities.

“I understand I have filled in as a horrendous moral model on the proper behavior mindfully for my three kids,” she wrote in a letter to the court.

“Some way or another I totally penetrated the profound situated ethical quality my folks imparted in me as a youngster. They encouraged me to know the distinction between good and bad however I was dazed by my own covetousness. I’m totally liable for my activities and realize I have a genuine obligation to pay to society.” Court archives show that beginning in 2017, Talens utilized online media locales like Facebook and Telegram to discover gatherings of coupon fans and sell them counterfeit coupons.

She utilized a record with the name MasterChef and made and planned phony coupons from her home, authorities said.

“These fake coupons were practically indistinct from bona fide coupons and were regularly made with swelled qualities, far in abundance of what a true coupon would offer, to get things from retail for nothing or at an extraordinarily decreased cost,” as indicated by the United States Attorney’s Office of the Eastern District of Virginia.

In a discrete extortion plot, Talens cheated Medicaid and the Supplemental Nutrition Assistance Program of around $43,000, authorities said in a delivery. She applied for advantages and neglected to reveal her pay and the assets she was getting from selling bogus coupons.

Her better half, Pacifico Talens, 43, benefitted and assisted with the coupon plot, authorities said in a delivery. The couple confessed to mailing extortion. Lori Talens additionally conceded to wire misrepresentation and medical services extortion.

“Forging coupons hurt the whole retail industry and makes monetary misfortune shoppers, organizations and the economy. As this case illustrates, the individuals who utilize unlawful pyramid schemes to mislead others will be dealt with,” said Raj Parekh, acting U.S. lawyer for the Eastern District of Virginia.

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